Selected Experience
My experience spans advertising, video, live performance, and international collaboration. Across agencies, arts organizations, and project-based productions, I connect creative vision with practical execution—guiding each project from strategy and preparation through production and delivery.
01.
METAFOR KOREA
At METAFOR KOREA, I lead integrated campaigns from client brief and strategy through production, publishing, monitoring, and reporting. Currently working on the Coupang Rocket Growth campaign, I translate business needs into focused strategies and executable production plans.
02.
La MaMa Umbria International
At La MaMa Umbria International, I supported international artists and festival operations through content production, photography, scheduling, interpretation, and on-site coordination. I also coordinated a Korea-based online performance shoot, securing local filming permissions and helping artists work confidently across language, cultural, and logistical differences.
03.
Gugak FM
At Gugak FM, I supported broadcast quality and continuity by verifying program content, correcting graphic issues, adapting video formats, and producing on-air promotional materials. Working within a standards-driven broadcast environment strengthened my attention to detail and my ability to deliver accurate, polished content.
04.
Songpa-gu Office
At Songpa-gu Office, I produced public-facing YouTube content from planning through filming and editing. During the COVID-19 pandemic, I developed a series of videos that translated changing government policies into clear, accessible information for local residents.
How I Work
Every production begins with a different challenge, but my approach remains consistent: understand what matters, build the right structure, and create the conditions for people to do their best work. These six principles guide how I move a project from an early idea to a finished experience.
Define the Need
I look beyond the initial brief to identify the real objective and establish a direction the entire team can act on.
Build the Framework
I align people, schedules, resources, and responsibilities before production begins.
Anticipate Challenges
I identify practical risks early and resolve them before they interrupt the creative process.
Support the People
I create an environment where artists, clients, and crews can focus on their strongest work.
Bridge Cultures
I navigate language and cultural differences so ideas remain clear, respectful, and authentic.
Deliver with Care
I stay with the project from strategy and preparation through production, delivery, and review.
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